Experts in Context-Driven & Streaming Ad Testing
MediaScience: Bridging Academic Rigor and Industry Insights
MediaScience leads the industry in online, in-context, and CTV streaming ad testing—supported by rigorous neuromarketing and proprietary technology.
About MediaScience
20 Years of Innovation in Market Research
MediaScience delivers advanced online research services for context-driven ad testing, specializing in CTV streaming environments while maintaining expertise in neuromarketing and lab-based methodologies.
20+
Years in Business
1000+
Custom Research projects
100+
Major Clients
Our Research Advantages
We combine scientific rigor with commercial agility to deliver actionable insights for brands, agencies, and researchers.
Multi-Measure Toolbox
Combine biometrics, eye-tracking, facial coding, and surveys for a complete view of consumer response.
Real-World Context Labs
Test in environments that emulate real living rooms or digital feeds for authentic results.
Proprietary Research Technology
Unique software solutions like StreamPulse and Context Studio to solve complex research challenges.
Academic Foundation
Founded by Dr. Duane Varan, with published, peer-reviewed findings and scientific credibility.
Our Services
From neuromarketing to CTV streaming ad testing, our services deliver deep consumer insights for modern media challenges.
Neuromarketing Research
Multi-measure studies leveraging biometrics, eye-tracking, and traditional methods to uncover true consumer reactions.
Living Room Lab Testing
Testing in natural, realistic environments to capture genuine viewer behavior and responses.
CTV Streaming Ad Testing
Specialized research and measurement for ads in connected TV streaming environments, revealing real-world impact.
Ready to Transform Your Research?
Partner with the Leader in Neuromarketing & Streaming Ad Testing
Reach out to discover how MediaScience can elevate your next campaign with advanced, science-driven insights.