Our Approach
Bridging Academic Rigor and Commercial Speed
MediaScience delivers industry-leading research by combining scientific methodology, proprietary technology, and real-world context testing for actionable insights.
Multi-Measure Toolbox
Biometrics, eye-tracking, facial coding, and surveys for a holistic view of consumer response.
Real-World Context Labs
Test in environments that emulate real living rooms or digital feeds for authentic results.
Proprietary Technology
StreamPulse, Context Studio, and more—unique platforms for advanced research challenges.
What Sets Us Apart
Our Research Advantages
We combine academic rigor, proprietary tools, and real-world testing environments to deliver deeper, more actionable insights for brands and agencies.
Multi-Measure Toolbox
Combine biometrics, eye-tracking, facial coding, and surveys for a complete view of consumer response.
Real-World Context Labs
Test in environments that emulate real living rooms or digital feeds for authentic results.
Proprietary Research Technology
Unique software solutions like StreamPulse and Context Studio to solve complex research challenges.
Academic Foundation
Founded by Dr. Duane Varan, with published, peer-reviewed findings and scientific credibility.
Focus on ‘The Why’
Move beyond surface analytics to explain the true drivers of consumer behavior.
Leaders in CTV Streaming Research
Pioneering methods for testing advertising effectiveness in connected TV and digital streaming environments.
Our Core Research Services
Comprehensive solutions for every research need—delivered by industry experts and powered by advanced technology.
Neuromarketing Research
Multi-measure studies leveraging biometrics, eye-tracking, and traditional methods to uncover true consumer reactions.
Living Room Lab Testing
Testing in natural, realistic environments to capture genuine viewer behavior and responses.
In-Context Digital Testing
Proprietary platforms for social media and streaming ad testing in authentic digital experiences.
CTV Streaming Ad Testing
Specialized research and measurement for ads in connected TV streaming environments, revealing real-world impact.
Academic Consulting & Peer Review
Expert experimental design, data analysis, and peer-reviewed research for methodological rigor.
Custom Solutions
Tailored research programs designed to address unique business questions and goals.
Ready to Learn More?
Partner With the Leaders in Neuromarketing and Streaming Research
Discover how MediaScience can help your brand unlock deeper insights and drive greater impact with scientifically grounded research.