Research & Insights
Unlocking Deeper Consumer Understanding
Explore how MediaScience pioneers neuromarketing and CTV streaming ad research. Our multi-measure toolbox and real-world context labs deliver actionable insights for today’s media landscape.
About Our Methods
Rigorous Science. Real-World Impact.
MediaScience bridges academic rigor and commercial speed, leveraging advanced methodologies to answer the toughest questions in advertising research.
From biometrics and eye-tracking to CTV streaming, our proprietary platforms deliver results you can trust.
Multi-Measure Toolbox
Biometrics, eye-tracking, facial coding, and surveys for a complete view of consumer response.
Real-World Context Labs
Test in environments that emulate real living rooms or digital feeds for authentic results.
Capabilities
What Sets MediaScience Apart
Our research toolbox and focus on context deliver uniquely actionable insights.
Multi-Measure Toolbox
Combine biometrics, eye-tracking, facial coding, and surveys for a complete view of consumer response.
Real-World Context Labs
Test in environments that emulate real living rooms or digital feeds for authentic results.
Proprietary Research Technology
Unique software solutions like StreamPulse and Context Studio to solve complex research challenges.
Academic Foundation
Founded by Dr. Duane Varan, with published, peer-reviewed findings and scientific credibility.
Focus on ‘The Why’
Move beyond surface analytics to explain the true drivers of consumer behavior.
Leaders in CTV Streaming Research
Pioneering methods for testing advertising effectiveness in connected TV and digital streaming environments.
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Partner with MediaScience
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