Proprietary Research Technology
Technology That Powers Deeper Insights
MediaScience delivers advanced online and streaming ad testing using a unique blend of biometrics, eye-tracking, and digital analytics. Our proprietary platforms and multi-measure toolbox set the standard for rigorous, context-driven research.
Multi-Measure Toolbox
Combine biometrics, eye-tracking, facial coding, and surveys for a complete view of consumer response.
Real-World Context Labs
Test in environments that emulate real living rooms or digital feeds for authentic results.
Proprietary Technology
Solutions like StreamPulse and Context Studio solve complex research challenges.
Research Advantages
Why Choose MediaScience Technology?
Our technology is designed for accuracy, authenticity, and actionable insights—bridging academic rigor with commercial speed.
Biometrics & Eye-Tracking
Capture genuine emotional and attentional responses to advertising.
Living Room Lab Environments
Simulate real-world viewing for unparalleled ecological validity.
CTV & Streaming Ad Testing
Pioneering measurement in connected TV and digital streaming environments.
Peer-Reviewed Science
Research led by Dr. Duane Varan, grounded in scientific credibility.
Digital Surveys & Analytics
Combine qualitative and quantitative data for holistic insights.
Proprietary Software
Innovative tools like StreamPulse and Context Studio.
Capabilities
Our Technology In Action
Neuromarketing Research
Multi-measure studies leveraging biometrics, eye-tracking, and traditional methods to uncover true consumer reactions.
Living Room Lab Testing
Testing in natural, realistic environments to capture genuine viewer behavior and responses.
CTV Streaming Ad Testing
Specialized research and measurement for ads in connected TV streaming environments, revealing real-world impact.
Inside the Lab
A look at the technology, environments, and people behind our research excellence.
Ready to Power Your Next Research Project?
Connect with our team to discover how our technology can deliver deeper insights for your brand.